When I started Good Sugar Baking I knew that I couldn’t just have a bakery. I have wanted to work with nonprofits for a long time and even though I’ve gained a lot of knowledge and understanding on how working in the nonprofit world works, I never found a position that I knew I would enjoy fully with one. I’ve always been a fan of supporting others, whether it’s collaborating together to create delicious meals, craft beers, or whatever, it has always been important to me.
So it’s important to me that my own business supports others. That’s why a percentage of every sale goes to a nonprofit. Although I know that at the beginning I might not be giving as much as I’d like to just because I’m starting off small, it’s still better than nothing. My hope is that I work with nonprofits who want to include Good Sugar Baking in any of their events, letting me volunteer alongside them, hand out cookies, whatever the case may be.
I’m really excited about this new partnered nonprofit. Minds Matter of Denver is a pretty great organization. I spent a lot of time researching this nonprofit so I could properly tell people what this nonprofit does and how it benefits our community.
Minds Matter supports students from low income families by preparing them for college and their future. When I first moved to Denver, I taught tennis to low income family students and I really enjoyed it. It was with a different nonprofit (future partnership!) and it really opened up my eyes to the importance of helping those who have a lower income, even if it is just teaching some kids how to play a sport that they don’t really care about.
I look forward to working with Minds Matter and providing them with some help as well!
Now that June is pretty much over, I’m definitely enjoying this summer so far. I’ve been keeping busy planning events, distributing cookies and creating new recipes. July is destined to be a solid month with more new stuff to come!
First off, July 11th is a beer and cookie pairing at a new brewery! Ratio is definitely one of my favorite breweries; the beer is great, it’s dog friendly and the people are awesome. This beer and cookie pairing is going to be so delicious. Get your tickets here: https://nightout.com/events/good-sugar-baking-cookie-beer-pairing-at-ratio-beerworks/tickets
July is also the start of a new partnered nonprofit. It was great to support 2BAB for the first quarter of the year and I’m excited about writing them a check! That being said, I am really excited to announce the new partnered nonprofit. Stay tuned to find out who the next nonprofit will be!
I am also going to be launching a couple different programs. Refer a friend for a discount on your next order, a loyalty program as well as a couple other programs that will help boost sells and get cookies into everybody’s hands.
Don’t forget the Fourth of July is coming up! Bring some Good Sugar Baking cookies to all of your get togethers, bbq’s and pool parties!
OH! I also just added gift cards: Give a gift card!
It’s about time I write about whiskey. Everybody’s been waiting for it, I’m sure. I thought about it, you guys. Whiskey + cookies… they’re basically the same thing. Here’s why:
- Although cookies grow old, if you let dough sit it gets better. Now I don’t mean leave your dough on the counter and it’s just going to get some amazing “aged” flavor. Actually, it will definitely have an aged flavor, but it won’t be good. However, some cookies require the dough to sit in the fridge, covered, for a longer time. Chilling dough solidifies the fat so your cookies don’t completely flatten out. Chill away!
- Cookies taste great. Whiskey tastes great. They’re just great.
Well. That’s it. It turns out whiskey and cookies don’t have that much in common except that they’re great together.
I just kinda wanted to give you a sneak peak to a new cookie…
I’m not telling you what it is though. You have to come to the Beer and Cookie pairing THIS WEDNESDAY!
The most unique cookie that I currently bake is a tomato cookie. I have so many people ask me what a tomato cookie is and it’s always way easier to explain than you’d think.
When I first began developing the tomato cookie I had no idea what to expect. I honestly thought it wouldn’t be very good and I wouldn’t like it. I mean, tomatoes and cookies don’t really go hand in hand. I decided to still try and give it a shot, so I did and I’m so happy with the results. Now, it’s one of my most popular cookies (besides chocolate chip cookies n cream, but who doesn’t love chocolate?!).
So what is a tomato cookie? It’s simple. It’s just pureed tomato added into a dough that consists a lot of brown sugar and cinnamon. It has the texture of carrot cake with some earthy flavors to it. I add a vanilla frosting on top to add some more sweetness to it. It’s a great cookie if you’re looking for something unique and fun at your parties!
I’ve had a lot of fun trying new cookies every month. Sometimes they turn out perfectly and sometimes they’re something I’ll probably never make again. If you have any unique cookie ideas send them my way!
In case you were wondering, June is a fantastic month! Everybody seems to be in a great mood lately and it’s probably because summer is here and we all love summer. Swimming, camping, hiking, climbing, patio drinks, picnics, park days, dog parks and so much more! I’m determined to make it to one Jazz in the park event this year since it’s been five years that I have yet to make it to a single Sunday jazz night!! Ridiculous.
Anyways, Good Sugar Baking has quite a few events coming up.
Starting with this Friday! New Kids on the Block beer festival is SO MUCH FUN. I went the first year and it was a great experience trying a ton of beer, dancing to 80’s music and hanging out with good people. I’ll be there supporting Good Sugar Baking with cookie samples that pair perfectly with so many of the beers that will be pouring there.
Then, June 21st I have a beer and cookie pairing at Zuni Street Brewing. This time will be different with a new format for getting the beer and cookies and there might even be a whole new cookie for you to try! We’ll see 😉 These guys have been great to me for helping me out, letting me sell cookies and helping me get my brand out there. I’m ever so happy to be able to do this pairing monthly!
Shortly after, on June 25th I’m throwing a Cookies, Pasties and Ice Cream Party. Pasty Republic has been so kind in letting me bake out of their kitchen, so I’m hoping this event promotes them as well! You will be able to build your own ice cream sandwiches, enjoy tasty pasties (they’re meat pies and they are delicious!) and try some of Good Sugar Baking’s cookies! It’s perfect because it’s a great Sunday afternoon event and there’s a park right across the street for you to enjoy all the goodies.
Don’t forget Father’s Day is coming up June 18th! Cookies are great for your papa 🙂
One of the most common questions I get is people asking me where I bake. Most people seem to assume I bake out of my home, which was the case at the very beginning when I was sampling out cookies, but I have moved my production over to a place that has more than one oven, a giant mixer, space for more bulk ingredients and just more space in general. It’s also illegal to sell any kind of cooked or baked product that you produce in your home in Colorado ( I did a lot of research on this because I figured baking out of my home is the cheapest option). Not to mention I have two animals running around and I don’t want anyone to get a furball cookie.
So where do I bake out of?
I looked at commissaries because that seems like a good go-to for a lot of food trucks and carts. That was pretty expensive, you never know how much space you’ll get to use that day and there are people running around all the time. I wanted to be able to play my crappy punk music, bake all the cookies and have a good time without being in anybody’s way.
Luckily, at my last job I managed the food trucks and made some pretty great contacts. When someone that I had worked with in the past came in to check out the new brewery, I told him what I was doing and he said, “why don’t you use our kitchen?” I totally forgot that their food truck also had a brick and mortar! Of course I wanted to know more, so we started talking, came up with a good deal and that’s where I’m at! The brick and mortar (and food truck) is called Pasty Republic. They have a pretty cool thing going on and they also run a couple of different food trucks. This provides me with a lot of opportunity for room and growth, while being affordable, and the people I work with are amazing!
Sometimes you might think what you’re doing is never going to work out. But when that happens, someone might be right around the corner waiting to help you out. That’s what happened with me, whether it’s luck or just being by kind people, I’m okay with it.
Happy Memorial Day, folks. While you’re out BBQing and whatnots I’m pouring all of your beers. Be kind to the service industry, not everybody gets holidays off!
I’ve heard a lot of people talk about how great Good Sugar Baking’s cookies would be for their company events, holidays, graduations, etc. It was already in the works to have catering as an option because it is such an easy and great way to provide sweets for a large amount of people so I’m excited to know that other people feel the same way.
Doing a lot of research has provided me with great price points for catering events, making sure to include the percentage that goes to nonprofits every time. It’s a fun challenge to come up with prices for my baked goods. I really would love to charge the least amount possible because, to me, it’s about providing something enjoyable while giving back to others, but that’s not realistic when it comes to owning a business. Bummer! Nonetheless, I think all of my pricing is affordable and I’m not asking for some ridiculous price.
The fun thing with catering is a lot of the times you can be flexible. I have an order next week that includes gluten free cookies and they told me to do whatever I’d like with them, which I’m excited about because I’m still messing around with gluten free recipes.
If you’re interested in some catering for an upcoming event (please give me plenty of notice, especially if it’s a giant order!), you can reach me at firstname.lastname@example.org or I just launched a new page on this site to help you out!! Check it out: Let’s Get Cookies!
Crowdfunding is a wonderful tool. I’ve seen so many become successful with their business because of Kickstarter and I’ve also seen people be able to pay their medical bills with Go Fund Me and other sources like that. It’s great how much these websites can help people out and I’m really grateful for them! Here are some things I learned from utilizing Kickstarter:
- Don’t worry about annoying people. This is something I did for the entire month that my campaign ran. Everytime I said, “hey check out my Kickstarter!” I thought eventually someone would be like “alright enough of that, shut up.” I never got that kind of response though. So many people were happy to check out what I was trying to get money for. A really well done video helps intrigue people too. Thanks, Loxodonta Productions!
- Plan events during your Kickstarter to promote the project. Having beer and cookie pairings and going to different locations to sample out cookies helped! Each event I gained a couple more pledges towards my Kickstarter (every dollar seriously does count) and my product got so much attention all around.
- Look high and low for people that might want to give you money. I reached out to other baker’s blogs, food trucks, breweries, cafes, friends that I lost touch with, teachers, family, everyone. You never know who might end up really thinking what you’re doing is a good thing and want to support you.
- Don’t lose hope. The last week of my campaign I still had 900 or so dollars to go. I kept thinking it would be such a waste if I fall short a couple hundred dollars. People kept telling me they were waiting until the end to see how much they wanted to give and that drove me nuts! Patience really is key here. The middle of any campaign is the slowest, the end is where you see the real push. And it pays off.
- Keep your backers in the loop. Something I’ve been trying to keep up with is letting everyone know updates on where their rewards are. I can’t bake over 60 dozen cookies (that’s 720 cookies!) in one night, package them, write personalized cards, and get them all in the mail in the matter of a couple of days. It takes time, especially when I want everything to be exactly what these people gave me money for. I’m a big fan of perfection because it’s not everyday you get people to believe in you enough to give you some of their hard earned money!
- Keep in mind how much Kickstarter takes from you at the end of the campaign. I think it’s 5-10% of your end amount goes to them, which for me ended up not being a huge loss, but I can imagine it being a shock if you don’t realize this is a thing.
Anyways, this week I’m super busy with the Beer and Cookie Pairing at Zuni Street Brewing, planning another beer and cookie pairing with Ratio Beerworks, delivering cookies to accounts, ordering stickers, baking Kickstarter rewards and writing out cards. Just to name a few things that are keeping me busy this week 😉
Have an amazing week everyone!
I’ve talked to many people that wish they could have attended the beer and cookie pairing that I did last month at Zuni Street brewing. Well, here’s your chance!! Next Tuesday, May 23rd from 4-8pm you can come down and try some cookies and beer together.
Zuni Street Brewing has been open for a little while now, just a couple of months, but their beer has already proved itself in the craft beer world. As someone who has worked in the beer industry for fiveish years now, I’m proud to be able to pour beer for these guys. It’s always a little intimidating to start working for a brewery where you’ve never tried the beer before. I have a hard time faking that I like a beer if I don’t, but I’m happy to report that I appreciate all of the beer that Willy has been putting out since day one!
So here we have it. Another beer and cookie pairing! I also have my cookies for sale there so you can swing by for cookies whenever you have that sweet craving!
RSVP to the pairing: Beer and Cookie Pairing
You know how there are so many people who say they’re “gluten free” but then it turns out their tummy hurts after they eat too much mac n cheese? Here’s the thing. Nobody ever feels good if they eat any amount of mac n cheese. Sure, it makes you happy. But that’s because noodles and cheese are the best thing ever and so combined it’s just…pure happiness. Until you realize you just ate enough cheese for the next two weeks.
Anyways, I recently took the plunge into gluten free baking. And dairy free baking. And vegan baking. I realized that it’s really not hard (for some reason I thought it meant a lot of math, so I was terrified) it’s just expensive.
There are some secret tricks to cut the cost down, but that usually involves more ingredients and more steps and that’s actually basically just math again. Oh wait.
What it comes down to is the fact that I just hate math.
So instead of this post actually being about me hating on gluten free anything, I’m actually just hating on math. Math sucks, you guys.
I had to learn how to do math because growing up I was told that I wouldn’t have a calculator on me at all times, so I had to know how to do math. Yet here I am, with an iPhone that literally has a calculator on it, and I just wonder what other great things I could have been taught if my teachers knew that we would have calculators on us at all times.
Not to change topic or anything, but I did just make these gluten free chocolate cookies that are so damn good. It didn’t even take that much math.