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Catering Cookies!

I’ve heard a lot of people talk about how great Good Sugar Baking’s cookies would be for their company events, holidays, graduations, etc. It was already in the works to have catering as an option because it is such an easy and great way to provide sweets for a large amount of people so I’m excited to know that other people feel the same way.

Doing a lot of research has provided me with great price points for catering events, making sure to include the percentage that goes to nonprofits every time. It’s a fun challenge to come up with prices for my baked goods. I really would love to charge the least amount possible because, to me, it’s about providing something enjoyable while giving back to others, but that’s not realistic when it comes to owning a business. Bummer! Nonetheless, I think all of my pricing is affordable and I’m not asking for some ridiculous price.

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The fun thing with catering is a lot of the times you can be flexible. I have an order next week that includes gluten free cookies and they told me to do whatever I’d like with them, which I’m excited about because I’m still messing around with gluten free recipes.

If you’re interested in some catering for an upcoming event (please give me plenty of notice, especially if it’s a giant order!), you can reach me at goodsugarbaking@gmail.com or I just launched a new page on this site to help you out!! Check it out: Let’s Get Cookies!

 

What I learned from Kickstarter

Crowdfunding is a wonderful tool. I’ve seen so many become successful with their business because of Kickstarter and I’ve also seen people be able to pay their medical bills with Go Fund Me and other sources like that. It’s great how much these websites can help people out and I’m really grateful for them! Here are some things I learned from utilizing Kickstarter:

  1. Don’t worry about annoying people. This is something I did for the entire month that my campaign ran. Everytime I said, “hey check out my Kickstarter!” I thought eventually someone would be like “alright enough of that, shut up.” I never got that kind of response though. So many people were happy to check out what I was trying to get money for. A really well done video helps intrigue people too. Thanks, Loxodonta Productions!
  2. Plan events during your Kickstarter to promote the project. Having beer and cookie pairings and going to different locations to sample out cookies helped! Each event I gained a couple more pledges towards my Kickstarter (every dollar seriously does count) and my product got so much attention all around.
  3. Look high and low for people that might want to give you money. I reached out to other baker’s blogs, food trucks, breweries, cafes, friends that I lost touch with, teachers, family, everyone. You never know who might end up really thinking what you’re doing is a good thing and want to support you.
  4. Don’t lose hope. The last week of my campaign I still had 900 or so dollars to go. I kept thinking it would be such a waste if I fall short a couple hundred dollars. People kept telling me they were waiting until the end to see how much they wanted to give and that drove me nuts! Patience really is key here. The middle of any campaign is the slowest, the end is where you see the real push. And it pays off.
  5. Keep your backers in the loop. Something I’ve been trying to keep up with is letting everyone know updates on where their rewards are. I can’t bake over 60 dozen cookies (that’s 720 cookies!) in one night, package them, write personalized cards, and get them all in the mail in the matter of a couple of days. It takes time, especially when I want everything to be exactly what these people gave me money for. I’m a big fan of perfection because it’s not everyday you get people to believe in you enough to give you some of their hard earned money!
  6. Keep in mind how much Kickstarter takes from you at the end of the campaign. I think it’s 5-10% of your end amount goes to them, which for me ended up not being a huge loss, but I can imagine it being a shock if you don’t realize this is a thing.

Anyways, this week I’m super busy with the Beer and Cookie Pairing at Zuni Street Brewing, planning another beer and cookie pairing with Ratio Beerworks, delivering cookies to accounts, ordering stickers, baking Kickstarter rewards and writing out cards. Just to name a few things that are keeping me busy this week 😉

Have an amazing week everyone!

Beer and cookie pairing next week!

I’ve talked to many people that wish they could have attended the beer and cookie pairing that I did last month at Zuni Street brewing. Well, here’s your chance!! Next Tuesday, May 23rd from 4-8pm you can come down and try some cookies and beer together.

Zuni Street Brewing has been open for a little while now, just a couple of months, but their beer has already proved itself in the craft beer world. As someone who has worked in the beer industry for fiveish years now, I’m proud to be able to pour beer for these guys. It’s always a little intimidating to start working for a brewery where you’ve never tried the beer before. I have a hard time faking that I like a beer if I don’t, but I’m happy to report that I appreciate all of the beer that Willy has been putting out since day one!

So here we have it. Another beer and cookie pairing! I also have my cookies for sale there so you can swing by for cookies whenever you have that sweet craving!

RSVP to the pairing: Beer and Cookie Pairing

Gluten Free

You know how there are so many people who say they’re “gluten free” but then it turns out their tummy hurts after they eat too much mac n cheese? Here’s the thing. Nobody ever feels good if they eat any amount of mac n cheese. Sure, it makes you happy. But that’s because noodles and cheese are the best thing ever and so combined it’s just…pure happiness. Until you realize you just ate enough cheese for the next two weeks.

Anyways, I recently took the plunge into gluten free baking. And dairy free baking. And vegan baking. I realized that it’s really not hard (for some reason I thought it meant a lot of math, so I was terrified) it’s just expensive.

There are some secret tricks to cut the cost down, but that usually involves more ingredients and more steps and that’s actually basically just math again. Oh wait.

What it comes down to is the fact that I just hate math.

So instead of this post actually being about me hating on gluten free anything, I’m actually just hating on math. Math sucks, you guys.

 

I had to learn how to do math because growing up I was told that I wouldn’t have a calculator on me at all times, so I had to know how to do math. Yet here I am, with an iPhone that literally has a calculator on it, and I just wonder what other great things I could have been taught if my teachers knew that we would have calculators on us at all times.

Not to change topic or anything, but I did just make these gluten free chocolate cookies that are so damn good. It didn’t even take that much math.

If my mom reads one thing today, I hope it’s this

Mother’s day is this Sunday, we all know that! I might be a little biased BUT my mom is actually THE BEST MOM. I don’t think she knows this even though I try to tell her whenever I can (or I at least tell her she’s my favorite mom…). So anyways, here’s a list of reasons why my mom is the best mom.

I hope I embarrass her.

  1. She gave birth to me. That could not have been easy, let’s be real!
  2. She gave birth to my brother. He’s older than me, so shit, that definitely could NOT have been easy!
  3. She raised two kids when she was pretty young. I have no idea what I’m doing with my own life, throw some other tiny humans in the mix and I’m supposed to teach them how to be a sustainable person?! Yeah, okay. I like to think that my brother and I are well-rounded citizens, and everyone always says that it’s how you were raised. Well, credit goes to the parents for that one. Thanks, mom and dad!
  4. No one else would listen to me bitch about student loans, jobs that suck, boys that are terrible, pets that won’t stop being animals, etc. This lady will do it. Even if she spent her morning locking her keys in her car.
  5. Nobody has ever supported me more than her. I can quickly and honestly say that she is my number one fan when it comes to Good Sugar Baking. When I first said “hey mom, I’m going to start this bakery and it’s going to be so cool!” she probably figured this was just another fun idea I have, but instead of saying that she 100% supported me. No questions asked, except maybe asking where her cookies are, just support.
  6. She went to every single one of my tennis matches. I loved tennis growing up. I don’t even think it mattered if I completely sucked, she was going to be there for every match. The same for every other sport I played. Or anything else, really. When I was super sick and had to have surgery twice on my tonsils she never left my side. She always fed me food (mac n cheese and ice cream, I really haven’t changed much), made sure I was comfortable and let me do whatever I wanted, which was basically watch The O.C. all the time.

Okay. I could really go on and on here, but I won’t because I don’t want anybody to try and steal my mom from me after reading about how great she is.

Sorry for the cheesy post, but I’m actually not sorry. I wish so badly that I could spend Mother’s Day with my mom. I also wish that every time I saw her I hugged her just a little longer. Mother’s Day should be every day, but that would get expensive.

Moms are the best, don’t you agree?

 

Five years ago…

I finished college five years ago today. A lot has changed, for better or for worse, most of it is definitely for the better. Reminiscing is always fun! It has been quite a journey just in the last five years, and then thinking about ten years ago?! Wow. I’ve grown so much as a person and continue to grow. Did I think I’d be running my own business at the age of 27? Nope. Did I think I’d even have a dog? Nah. Did I think I would be a bartender? Not at all. Did I think I’d travel to so many parts of the world? Never. Yet here I am. Do I regret any of it? No, not really.

Running your own business is probably one of the most challenging things you could ever do. It’s mentally taxing, physically tiring and emotionally devastating at times. It’s also extremely rewarding and something that is to be so proud of. I’ve learned more about different aspects of life than I ever thought I would just by starting a business.

The best thing you could ever do is ask questions. I met up with a guy from Small Business Association who told me exactly what I needed to start my business when it came to licenses. I’ve also sat down with friends who run their own business and asked them questions that I thought would make me sound super dumb.

To quote one of my favorite songs, “If I fall back down, you’re gonna help me back up again, If I fall back down, you’re gonna be my friend.” – Rancid

If you’re debating whether or not you should start your own business, feel free to ask me questions. Although a majority of the time I’m thinking, “alright, act like you know what you’re doing. You got this,” I do know some things. Google is also an amazing tool. Just make sure what you read about is credible.

We’re all in this crazy, messed up and beautiful world together.

May the fourth be full of cookies!

Happy Star Wars day to all of you! I’m not the biggest Star Wars fan (sorry!) but I have seen all of the movies and I know what’s up with everyone saying “May the fourth be with you.” I had a very productive and great day yesterday meeting with accounts and potential accounts, scheduling events and even had time to catch a quick set from The Slackers! It was a rewarding day and now I’m feeling it after getting little sleep, but who wants to sleep when there’s cookies to bake?!

That all being said, I wish I had realized that Star Wars day was coming up and would have made a cool Star Wars themed cookie. However! For anyone that still wants some sort of inspiration, I found this: Star Wars Themed Cookies. Indulge. Bake them. Tell me how they are!

Next year I’ll better prepare myself for this almost-holiday.

Oh, and…. I have an event coming up in a few weeks! Let’s go! Beer and Cookie Pairing

National Small Business Week

Happy May! I’m sure you’ve seen the great Justin Timberlake meme “It’s gonna be May,” which I’m super pumped about because WHO DOESN’T THINK NSYNC WAS THE BEST BOY BAND?!?! I actually liked Backstreet Boys more but we can fight about that later.

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Anyways, this month is going to be a busy and fun one for Good Sugar Baking! We’re starting off strong with National Small Business Week. Not that we’re doing much with it, except acknowledging that we’re the smallest of all the small businesses, working hard and seeing movement happening. This week started back in 1963 when President Lyndon B. Johnson proclaimed that American small businesses helped create competition with big businesses and gave consumers choices. Ever since then, a week in May is declared National Small Business Week to celebrate the success of all small businesses. We’re one of them! Yay for giving consumers delicious cookie choices!

What else is going on this month?! Well, there’s going to be a Good Sugar Baking launch party at Zuni Street May 23rd from 4-8pm. There will be a beer and cookie pairing in case you missed the last one, but it will also initiate the great partnership between the brewery and bakery as Zuni Street Brewing is going to be selling Good Sugar Baking cookies on a regular basis!

Other than that, I’m busy working on all of the Kickstarter rewards (thanks again everyone!), scheduling events around town, getting more accounts to carry cookies and planning for the rest of the summer. Hint: there’s going to be a summer party in a month or so that involves cookies and ice cream…yum!!

Oh, I’m also working on a gluten free cookie for all of you glutards. It had to happen some day. I’m hopeful that it’ll turn out to be THE BEST COOKIE EVER.

Who invented the cookie?

Here’s something you probably never wondered: who invented the cookie?! It’s a solid question if you’re into baking at all. It turns out that the first ever chocolate chip cookie was invented in 1937 by Ruth Graves Wakefield who ran the Toll House Restaurant. Hmm…no wonder Toll House cookies are so good!!

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Cookie facts:

  • Historians say that cookies started out being “test cakes” for bakers. They would drop small amounts of cake batter into the oven to test the oven temperature. The name cookie is derived from the Dutch word koekje, meaning “small or little cake.”
  • Early American cookbooks, cookies were known by names like Jumbles, Plunkets and Cry Babies.
  • The earliest cookie-style cakes are thought to date back to 7th century Persia A.D. (now Iran), one of the first countries to cultivate sugar (luxurious cakes and pastries in large and small versions were well known in the Persian empire).
  • Ruth Graves Wakefield accidently invented chocolate chip cookies. One of her favorite recipes was “Butter Drop Do” which called for baker’s chocolate, which she was out of, so she replaced the baker’s chocolate with semisweet chocolate chunks, assuming that the chocolate would melt and spread. However, the chocolate held its shape and she created the Toll House Crunch Cookie.

Want to learn more about where cookies come from?! Check this website out: What’s Cooking America

FUNDED!!!

If you pay attention to me on social media at all you are already aware that Good Sugar Baking’s Kickstarter has been funded!!! What a great time that was. I’m so pumped to get this all going, especially after such an amazing weekend!

I actually found out my project was funded as I was walking out the door to go get on a plane to Memphis. Now try and tell me what makes for a better start of a trip than finding out something you’ve been busting your butt with has been funded!

So I got to Memphis, met up with two of my very best friends, and the rest is history. Or as someone did tell us, “Memphis is like Vegas. What happens in Memphis stays in Memphis.” But really, between going to the zoo, seeing my favorite band, eating amazing food, drinking amazing drinks (not really, it’s all just Beale St Big Ass Beers and whiskey) and spending time being irresponsible before I have to be SUPER responsible…I kind of don’t really want to get to work because of how much fun I had.

But I’m doing it.

And it’s all YOUR FAULT.

Thank you. I can’t wait to put together everyone’s Kickstarter rewards!