Partnering with the good

Throughout the process of starting a small business I’ve come to realize that a lot of my friends are doing side projects that are really impressive. Nobody seems to talk about these things until all of a sudden it’s something that you could really use.

For instance, my good friend Nick has a production company, Loxodonta Productions. I have been aware of this since I’ve known him for the past three or so years, but I’ve never thought “man, I could really use a solid production company right now,” until I decided to do a Kickstarter project for Good Sugar Baking. Sure enough, Nick was the first person that I thought of because I knew that to be successful with Kickstarter you need to have a video.

Nick has an incredible background in film, from watching films and critiquing them to owning the equipment necessary to shoot some pretty cool stuff. I had helped him and his business partner with some marketing and SEO tips, hopefully benefitting them in some sort of way. So, when I texted Nick to ask if he’d be interested in helping me create a video for Kickstarter and other promotional events, he seemed excited and willing to help! I’ve always had an issue with asking people for help, especially when I can’t pay them what they’re worth, so it took some courage but I’m so glad I did it!! I’m sure Nick’s looking forward to some beer, cookies and shout outs coming his way too.

I’ve seen Loxodonta Productions release some amazing stuff and I’m excited to continue to watch them grow. My Kickstarter video is exactly what I was looking for and it was so fun to spend a morning surrounded by friends that wanted to help Good Sugar Baking!

I strongly encourage anybody that is looking for great production skills to reach out to Nick and Loxodonta Productions. Stay tuned for my Kickstarter video that will be released March 22nd! For those able to make it to the Kickstarter Kick-off Party, Good Sugar Baking is going to have plenty of treats for you!!

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